Why Franchise Your Business?

Should You Franchise Your Business?

Franchising is a unique distribution model and has a variety of attributes to the concept that make some businesses a fit for franchising and others not. The core components to successfully franchising your business include the following:

1. Do you have a brand that people are drawn to? Have you had inquiries about your model from customers, friends, etc to open in new markets or to franchise before?
2. Does your business have an operating system in place that will allow you to teach and replicate what you do with new franchise owners?
3. How have you integrated technology into your business?
4. What marketing and business development platforms do you have in place that franchisees could benefit from?
5. Are your financials reasonably strong and consistent?
6. Is there a larger market for your model which would justify franchising the business?

When determining whether you should franchise your business, we start with a no-obligation consultation to review your business, discuss the operating model and help determine whether franchising is viable. Speak with one of our franchise consultants who have spent years working with organizations to build, develop and execute franchise expansion strategies. Find out if you should franchise your business and whether you have the industry, business model or experience to be successful in the franchise marketplace.

Advantages of Franchising your Business

People are naturally attracted to familiarity, and a process that is consistent regardless of the location in which it is being executed will lead to successful results.  Franchising your business allows your brand to grow and duplicate at several levels:

1. At the national or global level, all franchisees and corporate units contribute to a marketing fund that is used to promote the brand and build awareness for the company.

2. At the regional level, franchisees work together through regional cooperatives where advertising dollars are spent in a region to build local awareness and leverage economies of scale in advertising and promotion spend.

3. At the local level, franchisees are required to spend dollars in promoting and advertising the business in their immediate market.  The combination of the advertising platforms maximizes the opportunity for brand development and makes franchising a win-win relationship between franchisor and franchisee.

Speed up Business Expansion – Franchising your business allows you to multiply a brand’s footprint, but with added manpower and capital to scale the growth.  The value of having independent business owners who have money invested and their direct, onsite focus is enormous and the performance of franchise-owned and operated businesses almost always outperforms company-owned locations of the same business model.

Increased Capital – Franchising your business allows you to multiply a brand’s footprint, but with added manpower and capital to scale the growth.  The value of having independent business owners who have money invested and their direct, onsite focus is enormous and the performance of franchise-owned and operated businesses almost always outperforms company-owned locations of the same business model.

Increased Focus on Strategy – The entrepreneur who is able to make this transition stops focusing on the small items inherent in managing a business and begins to focus on what strategic aspects will help drive the growth of the brand and scale the business.

How Will This Help Me?

Come out of your consultation having a better understanding of what it takes to franchise your business. You will learn:

• What your potential return on investment is for your franchise concept and how financially viable the business could be as a franchise offering.
• Timing and the competitive overview of similar or related franchises to you.
• Examples and results for franchise systems in businesses that are similar to yours along with the steps and detail involved in how to franchise your business.

Franchise Marketing Systems works through an experienced team of franchise consultants and franchise development experts to design, build and customize franchise programs for businesses. Through this refined process, businesses have the ability to grow and replicate through franchising. Go into the franchise development process knowing that you have the tools and experience behind you to successfully franchise your business.